Indeed. It also doesn't make it a legitimate use of the 3rd party data sources.

As for the interpreteration of the word "exclusive," well, that's a new one to me. I guess when trying to promote one's product it makes sense to use language to your own favor. But that doesn't mean the word actually has that definition.

I agree that the tool does change the interface for browsing the websites and in some cases it is easier. I also think that setting up a few bookmarks on my computer is a much more cost-effective approach to parsing the same information. Or using one of the other - and free - tools that expose the same data.