I think you are reading too much into it. I am at the Fullerton Marriott at California State University right now. They have no elite room cards, but they do have a pretty good lounge, free internet for platinum members, and free breakfast on the weekends with a closed lounge. I found out tonight from the evening concierge that I can go down Monday morning when the lounge is open and get a free omelette made in the restaurant.
I'll take all of that over a different room key any day.