Here's the info from the website. Click on the large LUV'in You is what we do that's in the middle of the homepage and find the heart with this message:

Spoil your sweetheart even more this Valentine's Day! Receive a ½ bonus Rapid Rewards credit from Teleflora when you purchase a southwestgiftcard®. shopnow (with a link)

Take it in and sit with it for awhile. Once things become familiar then they'll become comfortable as well.