Dear all,

I am a BA (Hons) International Hospitality Management student currently undertaking my dissertation/research project. My aim is to identify the perceived value of loyalty schemes within the hospitality industry and to determine whether the schemes affect customer loyalty. Therefore, I need your help!

Are you a member of a hotel loyalty scheme? Please help me and complete this short online questionnaire! It is completely anonymous and will take about 4 minutes of your time.

http://www.thesistools.com/?id=121119

Thank you very much,

Marissa