http://www.decanter.com/news/294567.html

this stuff was costing them less than a buck and a half a gallon. about $0.30 a bottle.

"In January 2010, when Steve Heimoff asked Gina Gallo (Eleven Questions, eleven answers) what was the "Weakest performing brands of 2009?"

She answered: "Some of the hardest sells were the international — Red Bicyclette, Europe, because of the exchange [rate]. " "

Between 2006 and 2008, Sieur d'Arques allegedly sold 135,000 hectolitres of vin de Pays d'Oc labelled Pinot Noir to E&J Gallo for €4m (£350m).

"Battut said the case proves the defendants were knowingly involved in cutting the Pinot Noir with much less costly Merlot and Syrah, delivering the equivalent of 16m bottles, or 460 oil tankers – and making a profit"

3.5 million gallons. boy, that gallo can sure sell wine.