This could be really interesting, especially, say, if they get an AmEx Membership Rewards participant in.

Of course, they claim to be the first point exchange; as i'm sure y'all know by now, you can exchange miles through Hilton. That program might not be perfect, but Hilton's been so nice to me. And i don't dislike AOLAAdvantage that badly, actually. It gave me miles for signing up and for buying tops from Eddie Bauer.

Still, this looks like it could be *great*.