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You’ve come to the right place!

If you're a Hilton HHonors® member, you may have noticed that your account is feeling about 20% lighter. At Priority Club® Rewards, we value your loyalty and we'd like to make up for what you've lost with Hilton.

Just tell us how many HHonors points you've "lost" and:

* We'll automatically "give you back" 1,000 Priority Club points
* If you're one of the top 20,000 "Lucky Losers," you will gain back up to 20% of your current HHonors balance in Priority Club points (up to 20,000 points)
* If you're "The Luckiest Loser," you'll win 2 million Priority Club points



What happened to your HHonors points?

On January 15, Hilton® increased the cost of most of their hotel rewards, effectively devaluing HHonors points "by about 20%." (USAToday.com*). That could mean losing an entire free night from that big vacation you were planning to take with your HHonors points.

To see how these changes could impact your next vacation, check out how many free nights you could be losing with HHonors at these popular destinations:
Your HHonors Point Balance Redeemed at this Hotel Your Free Reward Nights
Before After
40,000 points Doubletree Hotel Denver 2 nights 1 night
50,000 points Hilton Garden Inn Chicago 2 nights 1 night
100,000 points Hampton Inn & Suites Orlando 5 nights 4 nights
140,000 points Doubletree Suites Charleston 4 nights 2 nights
175,000 points Las Vegas Hilton 5 nights 4 nights
200,000 points Hilton Times Square NYC 5 nights 4 nights
210,000 points Courthouse Doubletree London 6 nights 4 nights
280,000 points Hilton Hawaiian Village 7 nights 5 nights

For complete details on the examples above, please view our Frequently Asked Questions.
Learn more about the HHonors changes:

* USAToday.com -- Hilton HHonors to devalue loyalty points starting Jan. 15, 2010
* WashingtonTimes.com -- Hilton devalues its loyalty program