I think there are a lot of negatives associated with the Midwest brand and that a rebranding is in order. Negatives are as follows:
1) Few Midwest crew and no Midwest pilots on Midwest planes. Also the way that ex- Midwest crew and pilots have been treated.
2) No signature seating throughout
3) No Skyway flight operations
4) No Midwest planes (Frontier and Republic)
There is not much left of the old Midwest left - I've even read that sometimes the cookie is cold.