Originally Posted by
bocastephen
I think CO has a good picture that domestic upgrades are an important - perhaps the most important - feature of the program for Elites, and especially for those who are not hub-captive.
Agreed -- they've admitted the EUA is "the cornerstone benefit" of the elite program.
But they've also shown they're willing to aggressively market upgrade/upsell mechanisms to drive incremental revenue (as I think they should) and these initiatives serve to directly erode the EUA rate.
The bottom line is the EUA rate will fall system wide for everyone.