Didn't see this in FAQ (of course I'm often accused of being selectively blind). I purchased a ticket I need to cancel. I'm within the 24 hour cancellation window. When I go to the reservation and select cancel I am asked if I'm sure and warned: "This reservation has no refundable value if cancelled. A refund will not be credited. You may make changes to this reservation according to the fare rules of the cancelled reservation by selecting Change Flights on the View Reservation page."

So how do I cancel and get a refund?