At first when I read it on the Globe and Mail site I thought it must have been an early April Fool's joke....but ....
(And yes, there's a lot of room for jokes with a headline like that!)
If they are going to have all kinds of zones, I suggest they follow the lead of JR Rail in Japan who have some "silent cars" on their Shinkansen routes. No announcements at all, no cell phones, no talking in a loud voice. Talk about bliss!