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Old Jan 7, 2010 | 7:19 am
  #10  
ung1
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Join Date: Oct 2009
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Originally Posted by blacknight
In addition to what has been said already this is definately Emirates way of reducing the numbers within it's FF program.

I firmly believe that this is EK's way of not bringing in a platinum tier. With the changes they have made the numbers of gold & silver members will drastically reduce and like already said maybe enhance the gold experience.

For me this is essentially the same as BA & KLM / France have done to their programs already. The only difference with EK is they still offer a premium product where as the others product has also deteriated.
It would help retain customers if they knew what these 'enhanced benefits' would be, instead of first devaluing the whole program and then trying to make amends after a lot of customers have left.
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