FlyerTalk Forums - View Single Post - Emirates major devaluation
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Old Jan 7, 2010 | 7:00 am
  #9  
blacknight
 
Join Date: Sep 2008
Location: Scotland, Angola, Thailand
Programs: Skywards Gold, Marriott Rewards Silver,Platinum Ambassador, BA Gold, Qatar Platinum, Hertz 5 Star
Posts: 97
In addition to what has been said already this is definately Emirates way of reducing the numbers within it's FF program.

I firmly believe that this is EK's way of not bringing in a platinum tier. With the changes they have made the numbers of gold & silver members will drastically reduce and like already said maybe enhance the gold experience.

For me this is essentially the same as BA & KLM / France have done to their programs already. The only difference with EK is they still offer a premium product where as the others product has also deteriated.
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