Originally Posted by
oxygenmask
I might be jumping to conclusions here, but does this not set things up very nicely to sell M&S style sandwiches, ready meals etc up the back instead of handing out birdseed?
This won't happen, then they will be competing with FR and U2 on price alone - just check out the marketing:
http://www.britishairways.com/travel...r/public/en_gb
They cannot afford to compete on price....