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Old Jan 2, 2010 | 3:02 pm
  #66  
mia
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Originally Posted by ahrz
The only interesting point for Amex is how much people spend with the card,
American Express also makes money by selling access to cardholders with certain demographic characteristics, including income or net worth. You can see this in the media kits for Departures and other American Express magazines:

Average household income: $296,425
Average personal income: $123,902
Average assets: $3,052,205

http://www.departures.com/mediakit/d...it_3_22_07.pdf

Likewise I think properties pay to be listed in the FHR glossy catalog, and that American Express charges retailers when they send postcards or giftcards to us.
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