Originally Posted by moondog

When the deal was still active, I forwarded the link to a bunch of people and the majority of feedback I received pertained to Trans Atlantic travel. Even those who didn't notice the companion certificate offer were drawn in by the "2 tickets to Europe" tagline.

More evidence of this phenomenon:
-there are numerous posters in the main thread that STILL don't have, even a minimal, grasp of the partnership concept
-the companion ticket is often hailed as the biggest fruit within the deal out in the blog world (couldn't bring myself to pen "blogosphere")
-the card bears the BA logo, which has strong brand recognition with respect to travel to/from Europe
-the BA website is programmed to goad the ignorant into flying BA metal, even in cases in which doing so makes no sense at all (e.g. SFO-NRT)
-one can only assume that the majority of cardholders will not stumble upon our chatter here and go with their instincts (i.e. play right into BA's hand)

In short, I have to believe that the deal was designed to make money, but the more our words (especially, "don't spend $30k on the card") get out, the less money they'll make.