IMO, it's worth it. For me, Going back to NYC as my home market killed me as far as rentals. none of the good Prestige codes worked and they charge alot for a rental as it is. I found myself 6 times this year paying for an upgrade from a F or L to a prestige or Corvette. Going through that made me realize I wanted the best car no matter what. I want to be able to book a F and get a pick of the lot(National has this but I prefer Hertz). Airport pickup and all the other perks are nice extras that I would appreciate greatly. on upgrades alone I've spent nearly $200. so for me, Platinum is not only worth it, but it's damn near essential. after spending a good part of the year picking UAPremExec's brain on how he likes Platinum. I for sure am certain I will upgrade to it. $1200 is a small price to pay for the rewards it comes with.