I am a little surprised no one has seen the flaw in this proposal.

If one spends 30K to earn 75K EQM's then that person is already flying in First or Business First.

If one is to assume the primary objective of gaining this new "status" is to gain better opportunity to upgrades, then why exactly does this benefit matter? If you are already flying in the front of the cabin, right?

So then the other "benefits" of this new status are to come into play: That being what a dedicated phone line? What value does this really represent again when you are flying First or Business First you already expect (rightly so) to be taken good care of.

OK, so then you get the fee waiver for the Presidential Plus Master Card...cool, this one does have a very tangible $375 value.

So, let me get this right spend $30K to get something worth $375, to gain access to a status that really has no benefit to you since you are already paying for that level of service...am I seriously the only one who sees this?

This is another overly complicated Continental program like the wacky Mileathon which I for one am still waiting for ANY points to be posted.

Just keep it simple, I for one will switch to UA so as that I know when I reach a certain EQM level, I retain a certain status level...no games, no gimmicks.

Yes revenue is important, but control it by not giving away your seats, not by holding your "valued" customers over a barrel with a carrot on a stick...