As for SWUs, it's hard to say this doesn't put some real pressure on DL- the last of the major US carriers without some cheap and useful upgrade instruments for 100k+ flyers. But DL seems set in its ways, much as it ignored the 2xEQM promos for Q4 I'm guessing they will think rollover and other features they have already announced keep the program "Best in Class."

The 30k revenue trigger is interesting, this is like SQ PPS Club (which only takes $25k to qualify) and the benes sound similar too. Although many airlines have a spend threshold like this, few are transparent about the amount and your progress towards it. UA has GS, CO had CO*, but they don't put the carrot out in front to let you know how far you have to go. Never been a CO* or a UGS so I cannot comment on what that gets you, but after a couple of years as a SQPPS I wouldn't be going out of my way to spend 25-30k with an airline to get these pretty paltry benes...