Within the US you are given the option of 1,000 points or F&B amenity. Outside the US it's the latter. Generally a bottle of wine on a work trip for me sits there unopened.
You should receive a club upgrade at all hotels that have one, otherwise a full breakfast at those without.
You receive 4 suite upgrade certificates to use, check under goldpassport.com then My Awards then Promotional Awards. Basically make any booking, then call the Diamond line to upgrade. If a suite is available for sale, you should be able to use it. These are confirmed at time of reservation unlike SPG's very uneven policy of upgrades. They are valid for stays up to seven days.