Awfully insulting to the folks who just need a one-way trip and consciously go in to the transaction knowing that is what they are getting.

It doesn't have value to you. That's fair. They don't have value to me, either. I like to come home eventually.

But to suggest that no one will ever see value in such a reward and if they do they are a fool is casting a very wide range of judgment across a whole bunch of people.

The "incremental value" may be that the customer doesn't have to troll through the inventory to find a return seat, saving them time and effort. It may be that they don't have to pay taxes on the return segment. It may be something else. Sure, the value proposition could be better for the customer but it isn't. That doesn't mean that it is part of a scheme to abuse OnePass customers.

As for the "common sense" argument you make about the multiple night hotel booking, it is simply a bad analogy for any number of reasons. When you know that the rules offer one night or two at the same price you can decide if you want to book one or two. You can deal with finding two consecutive days available and hope that they are there versus just finding one. The taxes implication of hotel stays are somewhat different though if you're at a resort not having to pay the resort fees could be considered analogous. Would you willingly choose to spend that extra cash just to show the hotel how much smarter than them you are? How you aren't going to be duped into losing the value of your points?