BeantownFlyer-
The PrivateIssue Card is the freebie one providing the primary insurance.....the Discover Card does not provide it. After I told this to a friend of mine in Feb, she cancelled her Discover Card and applied for (and got) a nice new Platinum PrivateIssue Card at no cost and with the rebate potential too.
some other info:
http://www.flyertalk.com/forum/Forum70/HTML/000136.html
application: https://www.novusnet.com/private/cgi-bin/extract?tpl=pibridge.tpl&sc1=pwww&sc2=swww
tele info #: 800-474-2273