you guys reporting to see it at your supermarket are likely thinking of regular or "think-cut" bacon. THis stuff is very different from Slab bacon which is like 3 times as thick as what you can buy in most supermarkets. if you have been to peter lugars and got the bacon appetizer, thats slab bacon, just not peppered. The butcher at the A&P in jersey city actually used to sell slab bacon, but hasnt in the last 6 months unfortunately. that was always a treat to throw on the grill at a bbq! i will have to get over to Fire and Oak and try this.