OK, if you've got all the answers please enlighten us to what you would have done differently.

Plus I love how you ignore that they fly some of their initiatives over the years; new airplanes, upgraded BusinessFirst, joined Star Alliance, added Live TV, launched more international flights to India and China (and still the only ones to offer daily nonstops when everyone else reduced or pulled out), launched the PDA site for frequent fliers, continued to provide meals and mealtimes, and gained access to LHR etc.

If you somehow think merging with another carrier is somehow innovative, especially when it stresses labor relations, customer experiences, IT integration issues, and product consistency, and has yet to demonstrate any significant cost savings for either US Airways or Delta. Have a gander over on the DL and US boards and see how they like all their "innovation"

And of course you whipped out the old, "well Southwest is better" rebuttal. Southwest only succeeds by keeping expectations low, providing basic service, not interlining, no first class, meals, common fleet, no long haul flying etc. Not saying that's a bad thing, it just doesn't work everywhere.

Plus you ignore that WN is having labor issues, and they're losing money. Wow so innovative.

So tell me when you're handicapped with historical legacy labor contracts (and you already pay lousy salaries), with high fixed costs (pension, health care, salaries), high variable costs (oil, aircraft), high government imposed ticket taxes, shrinking customer and yield base, and an uneven market playing field (foreign competition), what other magic rabbit you think you can pull out of your hat?

Oh I know, arm chair 101, rip seats out of economy class to give me more leg room. Dump the RJ's and Q400's and fly 737 on all short hops. And fly wide bodies interhub and to the West Coast from EWR with three cabin service. And have SWU and easier access to premium seating and upgrades for all elite levels. Oh and you're expected to find a way to maintain your "profit margins" at the same time despite the fact that every initiative has been tried before and failed, multiple times.

Or you could stop the whining and chose to fly another carrier. But silly me, what would be the point in life if I couldn't complain endlessly on Flyertalk? I might actually have to speak to my wife occasionally.