I couldn't spot the weight on that page. I usually pay $2.50 for 12 oz of regular bacon. I'm guessing Cabelas is charging $3.33 a pound. Viable? Yes. Reasonable? I say no. Surely it's available in a local grocery or specialty store.

(I now see it's 4 pounds, so $12.50 a pound. And that's before shipping. Pretty expensive in my book.)

bacn.com has it for around $7 a pound. Keep looking. If you find it for $5 a pound, buy.