I would seriously question whether anyone would utilize awards that "usually" have a value of 9 cents per point or more. But it's possible to get to a figure much higher than a penny per point.

One example:

Round trip first class from Boston July 26 -Aug 9 for two people = 2 X $9,806 (Orbitz) = $19,612.

Two weeks at the Marriott Paris Champs-Elysees = $540 X 14 = $7,560.

Total cost = $19,612 + $7,560 = $27,172.

Required awards = 2 X 090 awards = 200,000 UA FF miles & two weeks at a category 7 hotel = 2 X 250,000 points = 500,000 Marriott Rewards points.

"Value" per point = $27,172 / 500,000 = 5.43 cents

Although that's what the value calculates to, I would never spend that much for such a trip and, accordingly, such a use of Marriott rewards points would not have that value for me. But it might for someone.

But regularly getting to a value of more than 9 cents per point...?

Come on, Bill! Even your posts at TUG haven't claimed a value that high!