Originally Posted by ACYYZ/SD

This very issue has been discussed in previous posts. As identified above, customers somehow manage to get on the wrong flight from time to time. Not every individual like the majority of you on FT are seasoned travelers - many need guidance and directions to their seats. It would surprise you to know how often customers are in search of Row 1 !! From my perspective, it's my first opportunity to initiate both status (SE/E/*G) and name recognition with customers that I'm about to spend 10 hours with - also discussed in previous posts. It might also interest you to know that the "asking for boarding card issue" is a current topic on our in-house blog, all in the name of consistency.