Originally Posted by Randy Petersen

And in the what-if mode, a few people heard of my thoughts and expressed an interest in buying the Freddie Awards. That just did not feel right to me. It wasn't created for any reason other than to give voice to the frequent flyer -- you and the person you sat next to on your last flight or stood behind at the identified special check-in line for members at your last hotel stay. I couldn't sell that voice, it's not for sale and I just wasn't prepared to risk that future, thus a personal decision on my behalf to discontinue the Freddies after 21 years -- solely to honor a commitment to my employees that I would better prepare them for their futures.

It's been a great ride and I do hope that both the voice of the frequent flyer has been well served and that the efforts of the industry have been honored and recognized.