Yes, your post lived up to the subject title.
I would've expected the Plat.'s to be treated like royalty, or at least maybe that's the way I think it should be as a lowly silver. In the past, it's seemed at times that I know more about the elite benefits than the staff does and I've been unsure if it's a staff training issue or if the staff aren't motiviated to become familiar with the rules/benefits. The bottom line to me always is it takes very little to keep an exisiting satisfied customer happy, but lots to woo new customers by advertising, etc.