Originally Posted by
Cathay Boy
I would think CX should realize the true way to make long-term revenue is to convert people into FFers, and not discourage them by selling out their privileges. Seriously, even if it is still free but it's harder to get it, and that can't be good PR for taking care of your FFers.
This particular change is not too horrible for CX, but CX should really spend more time thinking about how to lure people into their DM and GL program. Like cheaper last minute upgrade cost, more anniversary gifts like upgrade coupons, discounts to in-flight products, etc. Convince people all over the world to dump SQ, AA, BA, etc. to convert to CX. That's long-term revenue building.
The true way to make passengers loyal is to provide a decent service and product. Was just on a Y flight from SYD, and the flight attendants charged their trolleys down the aisles like bulls, smashing into the seats at least three times. The food was abominable and there really wasn't anything special about the flight that set CX apart from QF or BA.
Things have really disintegrated at CX.