Looks like Hilton is set to introduce SEVEN iPhone apps, one for each brand! Wow, what ever happened to simplification? Personally, I'd prefer one inclusive app, but I guess that's not the direction they're heading.

http://content.usatoday.com/communit...s/1?csp=Travel

http://www.usatoday.com/travel/hotel...one-apps_N.htm

"As more travelers arrange their hotel stays on the fly, Hilton Worldwide today will announce plans to launch seven, chain-specific applications for Apple iPhone and iPhone Touch users.

. . .

The apps will let users find hotels in cities where they've just landed using GPS technology; book, cancel or change their reservations, check Hilton HHonors loyalty points and even order a late-night snack."