I have thrown most of my business this year to Hilton and Starwood! Primary reason, Ease of use on Starwood. I needed a place for my fiance and her parents to stay on a rood trip from ATL to SDF, a last minute thing. MR couldn't or wouldn't help. No time to create certs and ship them. Starwood was handled with one phone call. It went off without a hitch. was a nice place too by all accounts. Starwood is just easier to deal with at redemption time and they act like they value my business.