I got a SpeakOut (7-11) phone. If your usage is under ~100 min/month, it's a great program. Any credits (as low as $25) are good for 1 year and incoming texts are free.
I bought it on promo - $100 credit would net me a 50% reduction on the phone. There's an unofficial forum and it seems another promo will be starting Nov 16 (or so) - buy a $100 credit and get $75 off the phone.
I bought the phone just for the SIM card. The SIM can be used on any Rogers-locked phone. I then sold my unused SpeakOut phone (which coincidentally can use any Rogers SIM card, even though they're locked) for the price I bought it for. Thus, my SIM card was free.
I've got no complaints. Switching my phone number took a couple of days. Service calls are professional and prompt.
In case you do get it, you can request a "referral code" from the unofficial forum. That will net the both of you an additional $10 credit.
In addition, currrently $75 and $100 credits also net you a 20% bonus.