Call Marriott Rewards (1-801-468-4000
8:15 am - 9:00 pm, Monday - Friday (US Eastern time) to redeem an award. You will be asked to provide your FF number. Marriott will transfer the ff miles to your airline account and send you the certificate for the free week long stay at any of the Marriott properties from category 1-5. That's the COMPLETE TRAVEL PACKAGE.
You will have miles as UpgradeMe stated, and hotel certificate. Two things for less points then trasfering MR points into FF miles ALONE.
Hope that clarifies some of your questions.