Can't agree more...
RJ has amazing onboard service and catering, and the seats on the A340 are flat and comfortable, even though they're not modern. IFE is a bit so so since it's hand out portable players, but still adequate.
I've flown them LHR-AMM-BKK-AMM-LHR and BUD-AMM-BKK-AMM-BUD and it's well worth it. You will not be disappointed at all!