Well, it's pretty hard to compete on NorCal/SoCal routes with a) WN's turn times, frequencies and solid efficiency, and b) VX and B6 running cut-rate fares as LCCs. I would say that AS has made the determination it might as well not bother in this economy. AA's retrenching in this area, too (their SJC hub is withering away to nothing).

Right now, what seems to be left for AS CA-based service are whatever vestiges of former service have survived, plus whatever QX can run that won't get stomped on by WN (so mostly second-tier service to places like STS and SBA), and some one-offs where AS is trying to make a route work that another airline couldn't (OAK-KOA/OGG, SJC-AUS). There doesn't seem to really be a consistent theme outside of that, and I dare say it has to make AS a pretty uninspiring choice for a Bay Area elite that doesn't do a ton of flying to the Pacific Northwest and looking for somewhere to take their FF business, especially given that DL (AS's preferred codeshare partner, or so the marketing would tell us) is nonexistent in the Bay Area on doing NorCal/SoCal flying, and AA isn't much of a partner past full EQM. I imagine the next MVPG lunch in the Bay Area won't be very happy.