I mean really what is a muffin if not a mini-cake? If you look at the nutritional content of a Starbucks or Dunkin' Donuts muffin, for instance, you'd probably be better off baking yourself a cake and having a nice big slice. They're pretty bad for you.

Yet, for some reason, my perception is that people think muffins are healthy. In line at Dunkin' Donuts this morning I heard a mom tell her son that he had to get something healthy. His choice? The blueberry muffin (not "reduced fat," mind you.. the "full fat" one).

So my question is as follows: Who is responsible for this brilliant marketing on behalf of muffins?