I agree, more of us should quietly start to get the ball rolling on something. I think if more people with huge lifetime earned points start bugging them, they will take notice and maybe do something.

A previous post said something about lifetime gold but why would Starwood give me or anyone else who does so does so much biz with them complimentary gold when we will almost certainly be platinum every year as indicated by our history. Also, anyone can get gold just by having a AMEX platinum card anyways.

How about an upgrade to this mythical "VIP" tier?. Now that would be something to strive for.