Originally Posted by Cathay Boy

CX has never positioned itself to be an award fly and burn airline. It prides itself to be a luxury airline that attracts the top tier fliers of the world, and CX aims to provide prestige more than it provides cheapening experiences. Thus its award system can be seen as erratic to those fliers that are used to airlines giving away premium seats.

However, with the economy going down the way it has which forces CX to discount their seats across the board, I think CX, sooner or later, need to either adapt the AA route (easier upgrades/awards) or take it on the chin and go the SQ route (emphasize on class), but it seems that CX is trying to have the best of both worlds and it's making both demographics upset more than it attracts them together.