SMI, thanks for the update.
You might want to pass along the hint that the DL award booking tool is regarded as worst in class even by otherwise staunch defenders of DL. With all the IT knowledge DL has, it's amazing that this situation has been allowed to persist.
Letting SM members log in and use NWA.COM to make their bookings is a good idea, because then they'll understand what we mean. Rename the domain DLAWARDBOOKING.COM and the SM elite might be a little happier.