Originally Posted by
emanon256
I did the VIA taste challenge at a local star bucks, and I noticed a very big difference. The VIA tasted like instant, and the brewed tasted like brewed. I was baffled that people don't notice a difference.
Its already a pain to mix cream on a moving plane in a confined seat. But stirring the the coffee will be even harder.
Whats next? Tylenol, sewing kits, I feel badly for the FAs. Its is like a 7-11 now.
I agree. Market it any way you want, it still tasted like instant coffee to me. I would not chose it over even badly brewed coffee, but may chose it over the option of no coffee.
