Starbucks VIA™ Ready Brew in the Marketplace

Building upon the success of Starbucks VIA™ with its Foodservice partners, the high-quality instant brew will now be available through specialty outdoor gear and apparel retailer REI (Recreational Equipment, Inc.), United Airlines US flights over two hours, Omni Hotels, and select Marriott locations. The convenience of Starbucks VIA™, coupled with the industry experience of Starbucks foodservice and grocery partners, will allow consumers to take a great cup of fresh-brewed coffee with them wherever they go.