To clarify, I spoke directly to one VP via phone and communicated via email with another. I did not get a generic form letter reply from some general email address.
I emailed my concern, got an immediate email, then a followup phone call. My situation was resolved and I believe F9 will fix future availability issues. I'm not saying there will be 20+ more award seats on each flight, I'm just saying I genuinely believe an effort to accommodate more frequent travelers will be made.