I'm Silver. I got offered 10K for 5 nights. Looks pretty clear how they are targeting this...
I'm surprised that they aren't extending the bigger carrots to the lower levels, though. In 2.5 months, a Silver member averages about 4 to 8 nights (pardon the rough math...). As long as I'm not in the lowest end of that, offering me the 5-for-10K is pure gravy. Why not tempt me with the 10-for-20? Then maybe I book an extra Marriott stay I would have otherwise booked at Starwood or Hyatt. Just musing...
Off-topic, but semi-related: US Airways would periodically make megabonus offers for January/February travel. I'm just coming off of my United summer-from-hell bonuses, eagerly awaiting US's 2001 offer...
[This message has been edited by rmccamy (edited 11-14-2000).]