Yes, very much. Well, let me qualify that. After sleeping for thirty years in a heated waterbed, crawling into a cold bed at the first vestiges of winter has been painful. But that is not Hilton/Serta's fault.

We like the bed a lot. Nice and firm, yet still springy. There are tags attached to each side of the mattress indicating to flip/rotate it every three months, which is helpful. I can sit up in bed to read now; something not so easy in a waterbed.

I'm glad we got it before the price jumped. We did do some shopping at Sears and other stores for mattresses before we bought this, and my recollection was that the price then was good - not any major markup that I would have expected with the Hilton brand name being applied.

Hope that helps.

Doug