This 10-year-old question had been addressed in one of the sticky threads:
http://www.flyertalk.com/forum/techn...xperience.html.
I've learned quite a bit tricks from reading the techie tips thread. I promise, you won't regret spending time reading it.
At least two posts on using/creating links you should know:
Creating Internet Links
How to use hypertext markup language, or HTML, code on FT