The name is Travelers Advantage, run by Cendant. It's $60 a year, but you get a 5% cash rebate off any air/hotel/car travel you buy.
You get the rebate after you send in the receipt for completed travel. It's a pain, but if you are like me, you have to do yer receipts anyway. The phone number is 1-800-835-8747.
Also, within a week or so of signing up, you can set up a "Profile" with them that includes your credit card # and FF#s, then they give you an exclusive phone number. (trust me, it's significantly better than the sub-minimum wage grunts from Nashville you usually get).
The service is very spotty, but if you have a few minutes to make reservations, it can be very lucrative.
More details upon request.