That's in the eye of the beholder. I value miles by the ticket I would pay for but don't have to because I'm using miles. Since I would never buy a business class ticket (unless it was comparably-priced to coach), I consider using the extra miles to sit in J a waste. Coach gets you where you're going just like business. OP, of course, you'll have to make up your own mind. (My honeymoon in December is booked in coach, btw, although it's a sticker-eligible flight.)