Yeah, it looks like this was some sort of scam. The site was created Oct. 3, 2009...

Domain Name: HITECHKITCHENWARE.COM
Registrar: DIRECTI INTERNET SOLUTIONS PVT. LTD. D/B/A PUBLICDOMAINREGISTRY.COM
Whois Server: whois.PublicDomainRegistry.com
Referral URL: http://www.PublicDomainRegistry.com
Name Server: NS1.EVERYDNS.NET
Name Server: NS2.EVERYDNS.NET
Name Server: NS3.EVERYDNS.NET
Name Server: NS4.EVERYDNS.NET
Status: clientTransferProhibited
Updated Date: 03-oct-2009
Creation Date: 03-oct-2009
Expiration Date: 03-oct-2010