Thank You for your response! ^
Originally Posted by
Randy Petersen
....this was only about how well they were doing with their own members so focus on what you are doing and do it well. The facts are that these are "loyalty" programs and if they truly did work, any member would have a very limited experience with another program.
Yes, exactly. So perhaps we agree the Freddies were about who had the happiest members rather than who had the most rewarding programs?
For a loyalty program to succeed, all they need is happy members. They need not offer the benefits a flyer would most enjoy from an objective benefit standpoint. However, the FF Inside Flyer reader who is trying to select the best program might be best served knowing who actually has the best benefits?